Now Viewing: Ed Hardy
Intro
ED Hardy launched in the UK in 2006 with a small impact.
Brief
To enhance the brand image using the power of celebrity and mirror the American launch with celebrity use.
Delivery
The company secured the UK’s biggest girl band Girls Aloud to endorse the brand wearing Ed Hardy for magazine shoots, promo shots, merchandise (including annual calendar) and performances.
Other confirmed UK stars included; Traci Bingham, Javine, David and Victoria Beckham, Madonna and many many more.
Jonathan Lipman International Group offers a broad range of PR options, utilising the team’s extensive list of contacts and clients. Within the organisation there is strong belief that PR is an essential foundation for any company or individual that wants to succeed and compete in today’s aggressive market place. Building a strong relationship with clients to form a cohesive bond provides the capacity to generate high profile/commercial exposure and coverage.
Thanks to the teams extensive expertise in branding and celebrity management a first class service can be impeccably provided, whether the target is an individual who wishes to raise their profile within the industry or an organisation that desires to reach a new platform of awareness in the public sphere. This experience enables the team to regularly assess the ever evolving media industry, allowing them to be at the forefront of new generation thinking.
The flexible and diverse nature of the team at Jonathan Lipman has ensured that they have been able to form numerous successful business relationships with major brands in a broad range of different market sectors, ranging from fashion label Lipsy to top London night clubs including the star studded Crystal.
If you would like to discuss PR, please email us all your information and recent press scans to: info@jonathanlipman.com or click here.
