Endorsements

The nature of Endorsements has developed into over drive; the power of synergy between both brand and celebrity has been proven time and time again with the public reaction of loyalty to a brand with the use of a celebrity. Results have shown that the power “celebrity” commands in today's celebrity obsessed world has changed advertising campaigns for ever.

In today’s current financial climate the consumer is far more discerning than in recent years and is more cautious as to where they spend their hard earned cash. Celebrity Endorsements is a tried and tested format of generating revenue and creating a brand advocate for your product. By creating affiliations with well known media personalities that are a good “brand fit” immediately speaks to the consumer about the type of product one is providing and exactly why they should become a brand lover!

Using the correct celebrity to endorse a brand is crucial in relaying an accurate message to the consumer.

Jonathan Lipman International Group role as a management agency is not only to seek endorsement opportunities for their clients, but to also ensure that the business relationship is as mutually beneficial as possible and that future potential endorsements may come to fruition.

There are of course recognisable risks for brands in selecting an individual to endorse their product, in that any bad publicity for the celebrity will often reflect badly on the brand.

Jonathan Lipman International Group aims to reassure brand partners that using their celebrity clients for endorsements is risk free!

Their good relationship with the media and proactive approach ensure clients’ are regularly portrayed favourably in the media.